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Cult of [adult swim].


The network asked for an online campaign to inform advertisers about its new extended broadcast hours.




The campaign parodied a lo-fi religious cult aesthetic with the idea to seduce [adult swim] advertisers into the Cult of the 9.

The result was a deliberately amateurish webpage. Hypnotic visuals and subliminal messaging mimicked the cult look-and-feel with comic effect.

I served as Creative Director with Art Director Kevin Byrd and Designer Farbod Kokabi.



Accompanying banner ads were implemented on sites like New Yorker Magazine.


© 2019 Stefán Kjartansson. All rights reserved.
Mark