The campaign parodied a lo-fi religious cult aesthetic with the idea to seduce [adult swim] advertisers into the Cult of the 9.

The result was a deliberately amateurish webpage. Hypnotic visuals and subliminal messaging mimicked the cult look-and-feel with comic effect.

I served as Creative Director with Art Director Kevin Byrd and Designer Farbod Kokabi.

Accompanying banner ads were implemented on sites like New Yorker Magazine.