Designing Design.

Atlanta Design Festival (MA!) envisions Atlanta as a hub for modern design and culture. Since 2007, I’ve partnered with their team to brand the annual festival.

The Atlanta Design Festival integrates design and architecture events to grow the design economy and connect professionals. I had my hand in the visual communications since its inception in 2007, through 2016. I designed the logo, brand identity, and worked closely with founder Bernard McCoy to shape its voice through all graphical expressions, from bags to books to cars.

Most importantly, I was in charge of designing the always eagerly anticipated annual handbook, Design Is Human. I've approached each book with a mix of spontaneity and pragmatism. A no-nonsense curiosity that ranged from content-is-king to embellishing content graphically. I didn't want this to be merely a publication telling stories about design — but a design story in its own right, an artifact on par with its content.

Video by Aaron Byrd premiering the 2013 book.

Over the years, my role in the book has been everything from creative direction to graphic designer to photography to writing, editing and production. 

Posters for the 2015 grand opening event.

Art director Kevin Byrd contributed to and played a key role in shaping the overall strategy of the book. Through the years, I've also had the help of art directors Farbod Kokabi, Mariel Harding, Yoonhwa Jang, and countless designers and interns.

Modular business cards.

 Founder Bernard McCoy.

Website, launched 2015.
© 2019 Stefán Kjartansson. All rights reserved.