60 feet of Dobly.

When Dolby moved into their spectacular global headquarters in San Francisco, art was a major player. They commissioned twenty artists to install original work throughout the building. Mine was a massive space on the 13th floor.

Photos courtesy Dolby Labaratories.

After brainstorming with Dolby and their creative team, we discovered their sound engineers have an affinity for a certain quote from the mockumentary This is Spinal Tap.

I wanted to provide wall-to-wall coverage for the 16’x60’ space, so I debuted the Cinderblock typeface. To translate the idea of a visual music scale, I used a color spectrum for the supergraphic.

In the words of Jeanine Pettibone: You don’t do heavy metal in Dobly.

© 2019 Stefán Kjartansson. All rights reserved.