Branding Brutalism.

Geographic North is an experimental record label. I designed a logo that has become the eye of their post-modernist storm.

This is one of my favorites.

Like Blue Note, ECM and Factory Records before them — Geographic North is about the love of thought-provoking music, wrapped in thoughtfully designed packaging.

I designed the mark based on the capital letters, with a geometric rhythm and a hint of a fallout shelter symbolism in the white space.

The simple form of the logo is the perfect platform allowing founder and designer Farbod Kokabi the freedom to develop his vibrant postmodern visual system.

Order from Geographic North.

All graphics, records and cassettes designed by Farbod Kokabi. Photography courtesy Geographic North, Kevin Byrd and yours truly.

© 2017-2022 Stefán Kjartansson.
All rights reserved.