Masthead Realignment.

The New York based arts magazine Hyperallergic is a forum for serious, playful, and radical thinking. They needed a new masthead that was simple, unique, and bespoke.

In 2017, Art Director Peter Rentz commissioned me to refresh the masthead for the Brooklyn-based arts publication.

Before... after.

While staying true to the previously unadorned mark, I built a set of new letters from scratch. I wanted to capture a bedrock approach to counterbalance their ‘infectiously ill-tempered’ style of writing.

The solution I arrived at is a mix of a humanist sans-serif and utilitarian — think DIN and Gill Sans having a tall baby.

Because of the word length, it was important to keep the structure condensed, to pack that extra punch.
Masthead in use:

Art Guide.


The magazine


Items designed by Peter Rentz

© 2017-2022 Stefán Kjartansson.
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