Hyperallergic Masthead.
The ‘infectiously ill-tempered’ arts publication asked me to draw a new masthead from scratch.
In the spring of 2017 Art Director Peter Rentz commissioned me to redraw the wordmark for Brooklyn-based arts publication Hyperallergic, a ‘forum for serious, playful, and radical thinking.’
While staying true to the previously unadorned mark, I built new letters from scratch. I wanted to capture that certain Hyperallergic-ness—its ‘infectiously ill-tempered’ reputation.
Because of the length of the word, it was important to keep the mark condensed. I gave it extra height so it could pack its allotted space with more punch.
The letters are symmetrical but have a touch of humanist sans-serif looseness—the utility of DIN meets the playfulness of Gill Sans.
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Detail of grid.
While staying true to the previously unadorned mark, I built new letters from scratch. I wanted to capture that certain Hyperallergic-ness—its ‘infectiously ill-tempered’ reputation.
Because of the length of the word, it was important to keep the mark condensed. I gave it extra height so it could pack its allotted space with more punch.
The letters are symmetrical but have a touch of humanist sans-serif looseness—the utility of DIN meets the playfulness of Gill Sans.
Detail of grid.
Before... after.
The magazine*
Website
Art Guide.*
Tote.*
© 2019 Stefán Kjartansson. All rights reserved.