Masthead Realignment.
The New York based arts magazine Hyperallergic is a forum for serious, playful, and radical thinking. They needed a new masthead that was simple, unique, and bespoke.
In 2017, Art Director Peter Rentz commissioned me to refresh the masthead for the Brooklyn-based arts publication.
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Before... after.
While staying true to the previously unadorned mark, I built a set of new letters from scratch. I wanted to capture a bedrock approach to counterbalance their ‘infectiously ill-tempered’ style of writing.
The solution I arrived at is a mix of a humanist sans-serif and utilitarian — think DIN and Gill Sans having a tall baby.
Because of the word length, it was important to keep the structure condensed, to pack that extra punch.
Before... after.
While staying true to the previously unadorned mark, I built a set of new letters from scratch. I wanted to capture a bedrock approach to counterbalance their ‘infectiously ill-tempered’ style of writing.
The solution I arrived at is a mix of a humanist sans-serif and utilitarian — think DIN and Gill Sans having a tall baby.
Because of the word length, it was important to keep the structure condensed, to pack that extra punch.
Masthead in use:
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Art Guide.
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Tote.
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The magazine
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Website.
Items designed by Peter Rentz
Art Guide.
Tote.
The magazine
Website.Items designed by Peter Rentz
© 2021 Stefán Kjartansson. All rights reserved.