Rebranding Cultural Clash.
A growing franchise, Tin Drum asked my team to create a logo and brand system that ties together their eclectic culture with their food menu.
When founder Steven Chen brought me the the following brief — ’visualize the chaotic energy of Asian street cafés, mixed with a legend of a tin drummer influenced by the music of 80’s new wave musician David Sylvian’ — I had no idea what I was getting myself into, but loved every confusing minute of it.
The solution was a modernist wordmark within a chaotic graphical storm. The mark has an imbedded chevron with mutiple meanings: chopsticks + bowl and/or drumsticks + a drum.
We then surrounded the mark with visual elements that exploded into supergraphics, direct marketing visuals, and digital media.
I acted as a creative director and designer, collaborating with designers Mariel Harding and Farbod Kokabi.
The solution was a modernist wordmark within a chaotic graphical storm. The mark has an imbedded chevron with mutiple meanings: chopsticks + bowl and/or drumsticks + a drum.
We then surrounded the mark with visual elements that exploded into supergraphics, direct marketing visuals, and digital media.
I acted as a creative director and designer, collaborating with designers Mariel Harding and Farbod Kokabi.
© 2019 Stefán Kjartansson. All rights reserved.