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Visual Coke Stories.

Coca-Cola’s brand is smart—it stays classic to its heritage while continuing to be relevant to today’s market. Over the years, I’ve been invited to help them explore ways to break new ground.


An ‘intrinsic’ poster for Coke’s social media campaign, celebrating Valentines’s Day 2017.


Coca-Cola’s brand uses the 70/20/10 rule. 70% tradition keeps the brand classic, 20% innovation allows outside designers to bring new ideas to the brand, and 10% experimentation creates room for the unexpected. I’ve worked on all levels of this model, but my favorite is when I can work outside the tradition.

Here are some examples:

Coke 100x100:

I was among 230 designers from 15 countries commissioned by Coca-Cola to design a poster celebrating 100 years of the iconic contour bottle.

Coke 100x100 Poster.

The shape I designed is a double read — lips wrapped in a heart wrapped around the iconic Coke bottle.

The poster drew accolades and was displayed at Atlanta’s High Museum of Art and included in the book Kiss the Past Hello.

Poster on exhibit at the High Museum of Art.



Seasons Posters:

In 2016, James Sommerville’s global design team pulled me in to contribute posters, or ‘graphic stories’ — building blocks for an ambitious global visual asset program.


Winter: A post-modern, geometric style, showing the tip of the bottle emitting a cloud of cool air.

These posters are intended to inspire, be socialized through Coca-Cola channels, hang in galleries, pop up in stores and in fashion collections.

Summer: A simple composition and a hidden dualism. See it? The iconic bottle with a red straw, or a bottle shaped pool with a hand rail.

Valentine’s Day.


Alternate winter submissions.

© 2019 Stefán Kjartansson. All rights reserved.
Mark